The British luxury and off- roader giant Land Rover releases
the first brand new tv commercial ,features the history of the car’s epic 65
years journey. The new tv commercial gets titled LAND ROVBER ABOVE AND BEYOND
which is seemed to be inspired from games. In fact, it was first aired during
the coverage of paralympic games on channel 4 on august 29 in London.
The brand looks back at its milestones and demonstrates to
the world its dedication to perfection, comfort, engineering, luxury and
reliability. Footage however, showscars of different years of brand’s history
starting from way back earliest 1947 when firest Land Rover car was introduced
and finishing with 2012.
Laura schwab, marketing director at Land Rover said “ The
campaign marks the beginning of an exciting new journey for the Land Rover
brand and signals our progression towards our future vision to be the world’s SUV
brand of choice for today and tomorrow”
They try to convince the loyal customers that Land Rover are
not lost the track. In fact, still making the machines that will stand ahead of
the timehttp://www.youtube.com/watch?v=Fp_yUDDnsrU&feature=BFa&list=PLFB0FD296A2355E52
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